Economy Down, Online Enrollment Up
It seems that as the economy gets worse, online enrollment for continuing education gets better. This may be because more people are planning ahead and either advancing their current degree or going back to school to help transition into a new career.
A recent report released by the Sloan Consortium found that online enrollment at universities nationwide increased more than 12% in 2007 compared to the previous year. Additionally, a little more than 20% of the total student population in higher education (almost 4 million students) enrolled in at least one online course in 2007.
So how does this increase in online enrollment coincide with the failing economy? I have a couple of ideas.
For starters, the unemployment rate in December was around 6.7% and there was a grand total of approximately 1.9 million layoffs in 2008. This means that a lot of people are without jobs and are looking for new venues of employment or spending their unemployment earning an advanced degree.
Terrence Thomas, the chief marketing officer at EducationDynamics, says that the increase in online enrollment is a result of people planning ahead in anticipation of difficult economic times and preparing for a new career move.
So why do they choose online education?
This brings up my second reason why online enrollment has spiked – affordability. With higher heating and transportation costs it makes more sense to learn from the comfort of home. Additionally, online learning allows for parents to be with their kids and learn on their own time, rather than hiring a babysitter or paying for daycare while they attend classes.
The third reason for the increase in enrollment is probably due to the increased trust in online degrees and the overall quality of online programs.
There are many fully accredited online colleges and universities offering high quality degree programs and many of them are even offered at an accelerated pace. More and more campus-based universities are seeing the benefit of online learning and have begun offering more courses and are competing more for online students.
My advice to those affected by the lay-offs of our ill economy – which may be all of us – is to spend your money on education and career advancement moves. An advanced degree, or any degree at all, will help your chances in competing for open jobs or can make you a more valuable employee in your current position.
If you are looking to get into a new career field with ample employment opportunities, I suggest checking out such recession-proof industries as education or nursing and health care.

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