By the end of the programme, you will have a thorough understanding of the theory and practice of consumer marketing in a global environment.Your specific and transferable skills, analytical techniques and mastery of the role of marketing in organizational strategy will equip you for a wide range of consumer marketing positions.

Accreditation

The University of Liverpool is accredited as an educational institution by Royal Charter. All UK universities are regulated and monitored by a government body, the QAA.