Developing a global marketing strategy is one thing. Making it a practical, successful reality is another. Global Marketing Management builds on Global Marketing Strategy, focusing on the major tactics and tools used by international marketers in managing their global marketing plans. Students will learn how product development, pricing strategies, marketing communications and distribution management all work together to take a marketing strategy from concept to reality and how to adapt to changes in the continually evolving global marketplace. Key topics covered in this comprehensive 8-week program include: Analytical Tools in Global Marketing, International Marketing Research, Forecasting Market Demand, Global Product Strategy, Global Marketing Communications, Global Pricing Strategy, and Global Channels Strategy.

Accreditation

Thunderbird, The Garvin School of International Management, is accredited by the Association to Advance Collegiate Schools of Business, the European Quality Improvement System, and by the North Central Association of Colleges and Schools.