An effective marketing strategy is the key to developing and maintaining success. Whether or not they consider themselves to be global, today's companies must consider the global context within which they operate. Global Marketing Strategy gives students a practical managerial orientation to the topic of international marketing in today's complex, rapidly changing global business environment. Students will focus on key global marketing strategy issues, including customer analysis, competitor analysis and company analysis, as well as gain an appreciation of the basic strategic issues involved in segmenting markets, targeting markets and market positioning in the international arena. Key topics covered include: The Domain of Global Marketing; Historical Perspectives, Trends and Contemporary Issues; Strategic Marketing Fundamentals; Segmentation, Targeting and Positioning; Global Segmentation; Quantitative Analysis in Marketing; Market Entry Evaluation; and Customer Behavior/Analysis.

Accreditation

Thunderbird, The Garvin School of International Management, is accredited by the Association to Advance Collegiate Schools of Business, the European Quality Improvement System, and by the North Central Association of Colleges and Schools.